Trump Media Withdraws from Two Crypto Projects with Crypto.com

Trump Media and Technology Group (TMTG), the parent company of the social network Truth Social, has decided to discontinue its involvement in two cryptocurrency initiatives with Crypto.com. This strategic shift comes as the new leadership aims to refocus on media-centric endeavors and a prospective merger with TAE. Acting CEO Kevin McGurn shared these insights in a report by Axios.
This move marks a significant realignment of TMTG’s business strategy, especially considering its previous expansion into digital assets and financial services in 2025. According to McGurn, the market for companies establishing crypto treasuries has become overly crowded over the past year.
“We wanted to focus,” he explained.

Ending the CRO Strategy Agreement

The mutual decision between Trump Media, Crypto.com, and Yorkville Acquisition Corp. to halt plans for the Trump Media Group CRO Strategy reflects current market conditions and shifting priorities among stakeholders. In September 2025, Trump Media had invested $105 million in CRO tokens. However, as per CoinGecko, their asset portfolio saw losses amounting to $77.2 million at the time of writing.
Despite this setback, certain products like Yorkville America’s America First ETF under Truth Social Funds branding will continue operations without interruption.

A Shift in Focus: From Prediction Markets to Data Licensing

Additionally, Trump Media and Crypto.com have scaled back plans for integrating prediction markets directly into Truth Social. Instead of creating their own infrastructure, they are opting for a marketing partnership that promotes Crypto.com’s prediction market products to Truth Social users.
McGurn noted that due to intense competition in this segment, building proprietary infrastructure was no longer seen as an optimal use of TMTG’s resources. The company now sees greater potential in distribution partnerships and data-related opportunities rather than operating prediction markets themselves.
Interest from news organizations further bolsters TMTG’s future directions which include licensing data for developers working on large language models and prediction market platforms.
While these changes are underway, TMTG remains committed to completing its proposed merger with TAE by late 2026.
In March 2025, Trump Media had entered into a non-binding agreement with Crypto.com for launching a series of ETFs under the brand Truth.Fi. Then again in January 2026, it announced digital tokens for DJT shareholders through their partnership with Crypto.com.
By pivoting away from these ambitious crypto projects towards more focused media strategies and data partnerships, Trump Media aims at maximizing efficiency while adapting swiftly within evolving industry dynamics.