- Grayscale Investments announced on Nov. 10, 2026, that it had launched a large-scale Zcash advertising campaign and the Zcash Invest educational platform.
- The asset manager also committed $1 million to the Zcash ecosystem as its Zcash fund continued to record outflows and both the fund’s shares and ZEC declined.
- Grayscale has distributed an initial $400,000 among four organizations and plans to direct the fund’s first-year management fees to Zcash initiatives.
Asset manager Grayscale Investments announced the initiative as the price of Zcash (ZEC) declined and the Grayscale Zcash Trust ETF (ZCSH) experienced continuing capital outflows.
Grayscale allocates funds to Zcash organizations
Grayscale said it had already distributed $400,000 of its $1 million commitment, awarding $100,000 to each of four organizations:
- Zcash Foundation, for protocol development and research;
- Pretty Good Policy for Zcash, for initiatives focused on financial privacy;
- Shielded Labs, for improving private transaction technology; and
- Project Tachyon, for increasing network scalability.
The company also intends to direct 100% of the management fees it receives from ZCSH toward Zcash development, marketing and educational projects during the first year after the fund’s conversion into an exchange-traded product.
Grayscale’s advertising campaign will run across print and digital media, streaming services and out-of-home advertising. The company ran a Zcash advertisement on the front page of The Wall Street Journal and a separate full-page placement focused on ZCSH.
ZCSH records further outflows
The investment product continued to experience withdrawals as Grayscale launched the initiative. According to SoSoValue, net outflows from ZCSH totaled $46.25 million in October and more than $15 million during the first trading days of November. The data identifies ZCSH as the only fund in the sector.
As of Nov. 10, ZCSH had fallen about 12% to $27.25. ZEC had declined around 13% to $985, one of its lowest levels in the previous two months, according to a daily ZEC/USDT chart on TradingView.
Grayscale launched the Zcash Trust in 2017. The product began trading on NYSE Arca under the ticker ZCSH in August 2026, allowing investors to gain exposure to ZEC through traditional brokerage accounts.
Source: Incrypted
