Worldcoin Rebrands and Launches Its Own Network

3 Min Read

  • Worldcoin has undergone a rebranding to World Network, now referred to as World.
  • The project launched its own Layer 2 (L2) network called World Chain.
  • World Chain is a secure Ethereum L2 network, supported by Optimism, Alchemy, Uniswap, Safe, Dune, and Etherscan.
  • The rebranding aims to better reflect the project’s mission, focusing on World ID and a human-centered AI future.
  • Worldcoin (WLD) price remains stable around $2.2 despite these developments.

Worldcoin Rebranding and Network Launch: A New Era Begins

The cryptocurrency landscape is ever-evolving, and Worldcoin is no exception. Recently, the digital identification project known as Worldcoin announced a significant transformation, rebranding itself as World Network, or simply World. This strategic move is accompanied by the launch of its own Layer 2 (L2) network, World Chain.

World Network’s New Identity and Mission

According to a report by The Block, the team behind Worldcoin has rebranded to better align with their mission and objectives. The decision to shift to World Network underscores a commitment to advancing World ID, a protocol designed to create a network of verified, real individuals. This pivot reflects a vision for an optimistic future where humans remain central to AI progress.

The Launch of World Chain

Alongside the rebranding, World Network unveiled World Chain, its proprietary L2 network built on Ethereum. Described as secure and robust, World Chain boasts support from major crypto platforms including Optimism, Alchemy, Uniswap, Safe, Dune, and Etherscan. This launch marks a significant milestone in enhancing scalability and security in the blockchain ecosystem.

Market Reactions and Price Stability

Despite these groundbreaking announcements, the market reaction has been relatively muted. Worldcoin (WLD) continues to trade steadily around $2.2, showing little volatility in response to the news. This stability might indicate investor confidence or a wait-and-see approach as the market digests the implications of these developments.

Implications for the Future

The rebranding and network launch highlight World Network’s strategic focus on innovation and human-centric technology. As the crypto industry continues to expand, such initiatives could pave the way for more secure and efficient digital identities. By leveraging the capabilities of Ethereum L2 networks, World Chain aims to enhance user experience and broaden the scope of blockchain technology.
In summary, the World Network’s rebranding and the launch of World Chain signify progressive steps toward a future where blockchain technology and human identity verification coexist. This evolution not only positions World Network at the forefront of digital identification but also reinforces its commitment to a future where AI and humanity thrive together.

Mexican Authorities Find 300-GPU Crypto Farm, Suspect Electricity Theft

Mexican authorities uncovered a suspected illegal cryptocurrency mining farm near the Necaxa dam in Tlaola, Puebla, finding about 300 GPUs and investigating possible electricity theft and money laundering.

4 Min Read
OpenAI Faces Lawsuit From Man Saying ChatGPT Convinced Him He Is Jesus

Michael Lines sued OpenAI and CEO Sam Altman, alleging ChatGPT reinforced religious delusions during a 2025 manic episode ending in a March suicide attempt; OpenAI said it is reviewing the…

5 Min Read
Canary Capital Launches First US Spot TRX ETF With Staking

Canary Capital launched the Canary Staked TRX ETF on Cboe BZX under ticker TRXS on Sept. 9, 2026, offering direct TRX exposure and staking rewards.

5 Min Read
Anthropic Models 3 US Economic Scenarios Through 2030

Anthropic published a model outlining three scenarios for the U.S. economy through 2030, with its extreme scenario suggesting annual GDP growth could reach 15% alongside historically high unemployment.

7 Min Read
Robinhood CEO Says Companies Cannot Control Tokenization of Their Shares

In September 2026, Robinhood CEO Vlad Tenev said companies cannot prevent third-party products linked to their shares, defending 1:1 share-backed Stock Tokens after AMC CEO Adam Aron challenged their legality.

5 Min Read